Sustainable shopping for beginners
A collection of brands and labels that act responsibly.
Some years ago, I started my journey to a more sustainable lifestyle. But to be honest, it’s often not that easy. I found myself often at a place outside my comfort zone when searching for sustainable alternatives, as I needed to do some research first and couldn’t just buy what I bought. This should be a little helper for everyone being on the same journey. ❤
So, important things first: it’s always the most sustainable way to use what you have. And the second-best way is to re-use, upcycle, get the unworn vintage pieces from friends and family or buy second-hand. If those two options are not available then it’s time to check for brands who act responsibly and produce sustainably. There are many of those, but as a beginner, it’s hard to know about them — that’s why I started this list whenever I got recommendations from family, friends, or some great influencers and magazines in this field.
So here it is, my list. It’s not a complete list of ALL brands, it’s a beginning. Feel free to comment below with great brands not mentioned and I will try to update the list as regularly as possible.
How to work with this list?
It’s quite straightforward: there are categories, like cosmetics/shoes/etc. and below you find a list of brands with the origin country and a link. Unfortunately, most of the clothing brands are for women, but some of them also have products for men. Maybe at some point, I will do some research specifically for men’s clothing too :-)
PS: The brands fulfill different “sustainability criteria*”, but often not all of it. For example, some brands offer sustainably and fairly produced shoes, that aren’t vegan, but they are produced to last for many, many years. Please check yourself, in what way the company values fit yours.
*ie. sustainable production & materials, recycling/upcycling materials, regionality, ethics, vegan, cruelty-free, natural ingredients, fair wage & work conditions, diversity, inclusivity, zero (less) waste, good quality to last long, transparency, supporting social projects, planting trees, carbon-neutral, etc.
Second-hand fashion
- AUSTRIA | Babäm
- AUSTRIA | Fashion 2.0
- AUSTRIA | Zweitoutfit
- GERMANY | ubup
- GERMANY | vinokilo
Second-hand books/games/DVDs/CDs
- GERMANY | Medimops
Second-hand IT
- AUSTRIA | Compuritas
- AUSTRIA | Refurbed
Second-hand market places
- AUSTRIA | Kleiderkreisel
- AUSTRIA | Mädchenflohmarkt
- AUSTRIA | Shpock
- AUSTRIA | willhaben
Here is also a work-in-progress map with second-hand stores.
Online Marketplaces (focus: sustainability)
- AUSTRIA | Agent FOX
- AUSTRIA | beeanco
- AUSTRIA | biolindo
- AUSTRIA | Ecco Verde
- AUSTRIA | fairschenkt
- AUSTRIA | Mangolds
- AUSTRIA | slow* christmas
- GERMANY | avocadostore
- GERMANY | Greenality
- GERMANY | GREENPICKS
- GERMANY | kauf dich glücklich (sustainable shop)
- GERMANY | loveco
- GERMANY | Marlowe
- GERMANY | Oikos
- GERMANY | Waschbär
Online Marketplaces (focus: regionality)
- AUSTRIA | doitfair
- AUSTRIA | Goodity
- AUSTRIA | kauft regional
- AUSTRIA | Liste Nunu Kaller
- AUSTRIA | myProduct
- AUSTRIA | Regionalis
- AUSTRIA | Shöpping
Accessories
- GERMANY | Noani
Bags & Backpacks
- AUSTRIA | Waldviertler
- GERMANY | AEVOR
- GERMANY | hessnatur
- GERMANY | GOT Bag
- GERMANY | Johnny Urban (Eco Series)
- GERMANY | mela wear
- GERMANY | NORDLICHT
- GREECE | SHOKO
- ITALY | Barbara Della Rovere
- PORTUGAL | nae
- SPAIN | Tropicfeel
- SPAIN | walk with me
- SWEDEN | Vegan Tote
Contraception
- AUSTRALIA | GLYDE
- GERMANY | Einhorn
- GERMANY | Releaf
- UK | Fairsquared
Cosmetics
- AUSTRIA | Hautsinn
- AUSTRIA | Weleda
- AUSTRIA | Wiener Seife
- GERMANY | Alverde
- GERMANY | Ben & Anna
- GERMANY | BIO:VÉGANE
- GERMANY | Dr. Bronner
- GERMANY | Dr. Hauschka
- GERMANY | gitti conscious beauty
- GERMANY | HYDROPHIL
- GERMANY | i+m Naturkosmetik
- GERMANY | Junglück
- GERMANY | Lamazuna
- GERMANY | Lavera
- GERMANY | manna naturkosmetik
- GERMANY | myRapunzel
- GERMANY | Primaveralife
- GERMANY | SANTE Naturkosmetik
- GERMANY | share
- GERMANY | SPEICK
- UK | Fairsquared
Home
- GERMANY | Erlich textil
- GERMANY | hessnatur
- GERMANY | jyoti fair works
Jewelry
- AUSTRIA | BRUNA The Label
- AUSTRIA | Makaro
- GERMANY | Camaleoa
- GERMANY | fejn
- GERMANY | jyoti fair works
- GERMANY | Stilnest
- GREECE | SHOKO
- UK | Peopletree
Men’s Clothing
- AUSTRIA | Vresh
- DENMARK | KnowledgeCotton Apparel
- DENMARK | Organic Basics
- GERMANY | Armed Angels
- GERMANY | bleed clothing
- GERMANY | comazo
- GERMANY | Erlich textil
- GERMANY | Green Shirts
- GERMANY | HempAge
- GERMANY | hessnatur
- GERMANY | jyoti fair works
- GERMANY | LangerChen
- GERMANY | mela wear
- GERMANY | recolution
- GERMANY | ThokkThokk
- GERMANY | wunderwerk
- ITALY | Rifò
- SPAIN | Brava Fabrics
- SPAIN | ECOALF
- SPAIN | THINKING MU
- SPAIN | Tropicfeel
- SPAIN | TWOTHIRDS
- SWEDEN | ASKET
- SWEDEN | DEDICATED
- SWEDEN | nu-in
- THE NETHERLANDS | Kings of Indigo
- THE NETHERLANDS | MUD Jeans
- UK | PANGAIA
- UK | thought
- USA | Allbirds
- USA | goodsociety
Menstruation
- AUSTRIA | Erdbeerwoche
- AUSTRIA | Wollke
- GERMANY | Einhorn
- GERMANY | femtis
- GERMANY | Kora Mikino
- GERMANY | ooia
- GERMANY | The Female Company
- UK | FLUX Undies
- UK | WUKA
Shoes
- AUSTRIA | Giesswein
- AUSTRIA | Waldviertler
- BELGIUM | Komrads
- BRASIL | Cariuma
- FRANCE | Veja
- GERMANY | Avesu
- GERMANY | doghammer
- GERMANY | ekn footware
- GERMANY | ethletic
- GERMANY | Genesis Footwear
- GERMANY | hessnatur
- GERMANY | kula
- GERMANY | mela wear
- GERMANY | Ngo Shoes
- GREECE | SHOKO
- PORTUGAL | nae
- SPAIN | All my eco
- SPAIN | El Naturalista
- SPAIN | Flamingos’ Life
- SPAIN | SAYE
- SPAIN | Tropicfeel
- SPAIN | Vesica Piscis
- SWITZERLAND | Baabuk
- UK | Vegetarian Shoes
- USA | Allbirds
Sportswear
- AUSTRIA | MONTREET
- AUSTRIA | MARGARET AND HERMIONE
- FINLAND | GARMENDO
- GERMANY | comazo
- GERMANY | Green Shirts
- GERMANY | hessnatur
- GERMANY | JAYA
- GERMANY | MANDALA
- GERMANY | pure by luce
- DENMARK | Organic Basics
- SWEDEN | nu-in
- SWITZERLAND | PURA Clothing
- UK | Peopletree
- UK | Tala
- USA | Girlfriend Collective
- USA | Manduka
- USA | Patagonia
Swimwear
- AUSTRIA | Körbchen
- AUSTRIA | MARGARET AND HERMIONE
- AUSTRIA | POLEIT
- DENMARK | Organic Basics
- DENMARK | Underprotection
- GERMANY | Anekdot
- GERMANY | Erlich textil
- GERMANY | Inaska
- GERMANY | MYMARINI
- SPAIN| The Nude Label
- SWEDEN | DEDICATED
- SWEDEN | nu-in
- SWITZERLAND | PURA Clothing
- THE NETHERLANDS | Love Stories
Underwear
- AUSTRIA | Amour Fou
- AUSTRIA | Eden Garments
- AUSTRIA | Körbchen
- DENMARK | Organic Basics
- DENMARK | Underprotection
- FRANCE | the underargument
- GERMANY | Anekdot
- GERMANY | Coco Malou
- GERMANY | Erlich textil
- GERMANY | hessnatur
- GERMANY | LOVJOI
- GERMANY | ThokkThokk
- GERMANY | Tizz & Tonic
- NEW ZEALAND | Lonely Label
- SPAIN| The Nude Label
- SWEDEN | DEDICATED
- SWEDEN | nu-in
- SWITZERLAND | Troo
- THE NETHERLANDS | Love Stories
- UK | Lara Intimates
- UK | Peopletree
- UK | thought
- USA | Allbirds
- USA | Girlfriend Collective
- USA | PROCLAIM
Women’s Clothing
- AUSTRIA | dariadéh
- AUSTRIA | PV Vienna
- AUSTRIA | The Slow Label
- AUSTRIA | Valle ō Valle
- AUSTRIA | Vresh
- DENMARK | Organic Basics
- GERMANY | Armed Angels
- GERMANY | bleed clothing
- GERMANY | Cocccon
- GERMANY | Erlich textil
- GERMANY | Green Shirts
- GERMANY | HempAge
- GERMANY | hessnatur
- GERMANY | jyoti fair works
- GERMANY | LANA Organic
- GERMANY | LANIUS
- GERMANY | LangerChen
- GERMANY | Les Lunes
- GERMANY | LOVJOI
- GERMANY | MADNESS
- GERMANY | mela wear
- GERMANY | recolution
- GERMANY | ThokkThokk
- GERMANY | wunderwerk
- GREECE | SHOKO
- ITALY | Rifò
- SPAIN | Brava Fabrics
- SPAIN | ECOALF
- SPAIN | THINKING MU
- SPAIN | Tropicfeel
- SPAIN | TWOTHIRDS
- SWEDEN | DEDICATED
- SWEDEN | nu-in
- SWITZERLAND | Troo
- THE NETHERLANDS | Kings of Indigo
- THE NETHERLANDS | Love Stories
- THE NETHERLANDS | MUD Jeans
- UK | PANGAIA
- UK | Peopletree
- UK | thought
- USA | Allbirds
- USA | Girlfriend Collective
- USA | goodsociety
Search / Directory platforms
I really hope that this can help some of you for starting your journey towards a more sustainable lifestyle ❤