Facebook strategies for dealers
Resources that can help you drive profitability
Free Facebook tools to keep your community and customers informed during the COVID-19 crisis
Download our new Facebook Automotive Playbook for Dealers
Learn key strategies that can help influence car buyers and increase sales through advertising on Facebook.
Digital and mobile are fundamentally changing the experience of researching and purchasing a car
When it comes to purchasing a car, reliance on dealerships and the expert advice of a salesperson has expanded to include websites, apps, friends, family and online experts. Today, people can access this information anytime, anywhere, all at the touch of a button or scroll of the thumb.
Our playbook covers the key pillars and essential knowledge to help you reach and connect with today’s auto buyer.
The Four Strategies
Rationale: Better align description on landing page to how we speak about it in the content of the playbook
Why buy here
78% of car shoppers in the US who plan to purchase a vehicle within 3 months haven’t chosen what dealership they will buy from 1. The “Why Buy Here” strategy helps you to promote your dealership brand and differentiate yourself from your competitors.
Reach ready-to-buy consumers
Facebook is the most frequently used touchpoint throughout the auto purchaser’s journey. This strategy uses advanced machine learning to help capture prospective in-market shoppers who are actively researching online by delivering VIN specific dynamic ads.
Build customers for life
Whether they’re looking for a new car or an oil change, the Facebook Family of Apps and Services enables you to reach out and communicate with your consumers about what matters most to them in order to help retain and capture new customers.
Drive promotions and events
Amplify important dealership moments using Facebook’s event-based ad unit. Generate excitement around your test drive campaigns, sponsored events and other key moments at your dealership!
Take our free, online Auto course that can help improve your Facebook advertising efforts
Learn how to effectively advertise your dealership on Facebook and build the skills you need to grow your business by taking our customized Auto Blueprint e-courses.
Launch
Why Buy Here
Ready to Buy
Customers For Life
Events and Promotions
All About Page Roles
Who should be what role at a dealership and how to edit page roles
Pixel Set Up and Sharing
How to set up your pixel and how to share it with an agency partner
Creating a Custom Audience from your Website Activity
Step-by-step on how to create a custom audience from your website in ads manager
Creating a Custom Audience from a Customer List
Step-by-step on how to create a custom audience using a customer list from your CRM or POS
CRM Custom Audiences: Leveraging your CRM Data to create high intent audiences on Facebook
Explaining to a dealer the opportunity they have for high intent targeting via their CRM on Facebook
Creating A Lookalike Audience
Step-by-step on how to create a lookalike audience to use in campaigns
Creative Best Practices
Best practices for mobile first creative for dealers and tools to make mobile creative easier to execute
Measuring The Metrics That Matter
How to leverage our tools to measure the metrics that matter + real business results
Brilliant Basics For A Successful Campaign Set-Up
Increase Efficiency & Reduce Waste with Automated Solutions
Rev Up Your Auto Business With Facebook Marketplace
Messaging: Where Conversation Delivers
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