Unicharm Corp.

Unicharm's pet care subsidiary has long dominated the Japanese market. The global firm continues to extend its reach in Asia, the U.S. and emerging markets, since taking majority stake in Hartz in 2011.
In November 2022, Unicharm China allied with Jijia Pets to expand in the Chinese pet food market. With the partnership, Unicharm China obtained a 41.85% equity interest in Jia Pets. The investment funds from Unicharm under the capital alliance were earmarked for constructing a new Jia Pets production plant.
Unicharm's pet care line specializes in products such as pet foods, excrement cleanup sheets, system toilets and disposable diapers. Domestically, Unicharm has developed new food recipes and products targeted toward aging pets. In the North American market, the company is preparing to deploy new cat litter and dog snack products. Online sales also have grown significantly in recent years, as have sales to pet specialty stores. The parent company Unicharm encompasses additional lines of household and personal care products with a global reach.