Contact

Yankee Chapter Board of Directors 
Yankee Chapter PRSA 
info@yankeeprsa.org 
603-228-1231 

When

Wednesday July 27, 2016 from 12:30 PM to 4:30 PM EDT
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Where

Dartmouth Hitchcock Medical Center 
1 Medical Center Drive
Lebanon, NH 03766  

 
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Bringing together some of New England’s leading communications professionals, Dartmouth-Hitchcock, NESHCo, NHHA and Yankee Chapter PRSA are hosting a half-day workshop that will help small businesses and non-profits as well as institutions and organizations of all sizes build their brand using social media and deal with a crisis in an always on socially connected world.
 
Hosted by Dartmouth-Hitchcock Medical Center in Lebanon, N.H., on Wednesday, July 27 from 12:30 p.m. to 4:30 p.m., the session will share communications strategies and techniques to build a social media presence and respond to a crisis in a social media world.
 
Session pricing (include luncheon):
  • D-H Staff and Students: $49
  • NESHCo, NHHA and Yankee Chapter PRSA Members: $69
  • Non-Members: $79
A portion of the proceeds will be donated to programs at Dartmouth-Hitchcock Medical Center.
Space is limited. Register today!


Workshop Agenda 

Luncheon: 12:30 p.m. - 1:15 p.m. 

Session I: 1:15 p.m. - 2:45 p.m. 
Building Your Organization's Social Media Presence 
Dan Dunlop, President & CEO, Jennings  

In this interactive session, Dan Dunlop, principal at Jennings, will provide an overview of how organizations can build a social media presence, then walk participants through case studies where they can share ideas and lessons learned, and ask questions based on their own social media plans.

Break: 2:45 p.m. - 3:00 p.m.

Session II: 3:00 p.m. - 4:30 p.m. 
Crisis Communications in the Age of Social Media   
Dawn Fernald, Director of Marketing and Public Relations, Wentworth-Douglass Hospital
Matthew J. Chagnon, Senior Social Media Strategist, Eversource Energy
Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner
David Binkowski, President & CEO at Large Media
 

A crisis can happen anywhere at any time; no organization is exempt. In today's 24/7 hyper-connected world, social media is often the first source of news and information. Dawn Fernald experienced this first-hand as director of Marketing and Public Relations at Wentworth-Douglass Hospital in Dover. She will share how organizations can manage crisis communications and social media. She will also participate in a panel session featuring Matthew Chagnon, Senior Social Media Strategist, Eversource Energy, Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner, and David Binkowski, President & CEO at Media Large, discussing specific strategies for managing crisis communications and social media moderated by Danielle Thompson, Social Media Specialist, Dartmouth-Hitchcock.