LATEST ARTICLES

Pills on a yellow background

Strategic Storytelling: The Art of Branding in Pharma Marketing

Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build...

Crafting Compelling Email Campaigns: Pharma Marketing Insights

Discover tips to create effective email campaigns for pharma marketing success.

Why Is FDA Issuing Fewer Marketing Violation Letters?

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately...

How to Go Beyond Demographics for Effective Marketing to Consumers in the Pharma Industry 

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. This means that they have focused on reaching consumers based on factors such as age, gender, income, and location.  While...

Engaging Communities through High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect...

Expert LinkedIn Tips and Tricks for the Pharmaceutical Industry 

LinkedIn is a powerful tool that can help you connect with potential employers, clients, and other professionals in the pharmaceutical industry. But in order to get the most out of LinkedIn,...

Facebook Ad Quality Ranking for the Pharma Industry

Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It is important for pharmaceutical companies to have high-quality ads because it...

Google Ads Optimization for the Pharma Industry

Google Ads is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. However, in order to get the most out of Google Ads,...

How Content Marketing Drives Sales in the Pharmaceutical Industry

The pharmaceutical industry is a highly regulated one, and as such, traditional marketing channels such as advertising can be limited. However, content marketing is a great way for pharmaceutical companies to...

Cookieless Tracking in the Pharmaceutical Industry 

Cookieless Tracking in the Pharmaceutical Industry  Cookies are small text files that are stored on a user's computer when they visit a website. These cookies can be used to track the user's...
- Advertisement -