At the end of this course, participants will be able to:
At the end of Facebook Marketing Course for Beginners(Classroom), participants will be able to:
1. Develop a Facebook Marketing Strategy as to align with their organisation and business objectives and
KPIs.
2. Create a Facebook Page for their Organisations.
3. Interpret Facebook Page Insights Report for future Facebook Marketing Strategy.
4. Understand various Facebook Advertising Objectives such as:
a) Brand Awareness
b) Lead Generation
c) Conversion
5. Make specific decision on deliverables from Ad Set such as
a) Facebook Newsfeed
b) Instagram Newsfeed
c) Sponsored Newsfeed
d) Audience Network
6. Create Facebook Advertising Campaign by defining effective Ad Set variables such as:
a) Bidding
b) Budget
c) Audience Targeting
d) Location
e) Audience Interest
7. Design Facebook Ad Creative such as
a) Creative Videos
b) Single Image Ads
c) Carousel Ads
8. To set up a Facebook Pixel as to measure, optimize and build core audiences with Facebook Audience
Insight Tools for better Ad Targeting.