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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online Paperback – November 11, 2008
Purchase options and add-ons
- Print length272 pages
- LanguageEnglish
- PublisherXeno Press
- Publication dateNovember 11, 2008
- Dimensions6 x 0.62 x 9 inches
- ISBN-101934275077
- ISBN-13978-1934275078
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Editorial Reviews
About the Author
Deb Micek is the author of the first published book on New Media Marketing, Secrets of Online Persuasion, Coach Deb ranks among bleeding edge experts and trendsetters - all while keeping things simple for her clients.
Product details
- Publisher : Xeno Press; 1st edition (November 11, 2008)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1934275077
- ISBN-13 : 978-1934275078
- Item Weight : 1 pounds
- Dimensions : 6 x 0.62 x 9 inches
- Customer Reviews:
About the author
Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth.
Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.
Warren has worked in technology, business services, broadcasting and currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily
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If you're new to Twitter, I suggest pay close attention the first section, especially chapters 4 through 6. These chapters explain how to attract and keep followers. Sections Two and Three cover a broad spectrum of topics, such as how to tweet, how to deal with trolls, how to market yourself, etc.
My favorite chapter was 10, which lists all of the current apps that were designed to enhance Twitter. Being an Internet junkie, that chapter alone was worth the cost of this book. I now have all these resources in one place.
I enjoyed reading the last section, which covers the aspects of branding yourself and marketing your business to potential customers while making powerful connections with the influencers in your niche. This section is also worth the cost of this book, as it will teach you the basic fundamentals of marketing that so many people miss.
Do you need this book to succeed on Twitter? No. Patience, observation, and participation will help you succeed. However, if you are new to social media and don't know where to begin, this book is an excellent resource. Not only can you use these techniques on Twitter, but you can migrate them to other social media sites, such as Ning or MySpace. Highly recommended.
Deborah Micek and Warren Whitlock have created a helpful book for all those who are using Twitter, plan to use it, or wonder if they should. It's not a rule book. There are no rules on Twitter. But it is an easy-to-read, well-written map about how to get people to follow you, who you should follow and how to build your brand in a safe and effective way.
You can avoid many of the mistakes people have made in tweeting by reading this fast read. What you put on Tweeter, stays on Tweeter --- forever. It also gets in many corners of the net. It never dies. So, one does have to be a bit smart in what one says.
You'll find lots of really great tips in the book that you won't hear elsewhere. At least, I hadn't heard them or read them. I'd call this book a must-read.
I didn't like the fact that it doesn't have an index. Books DO need an index. I also had a bit of a problem knowing if the voice was Deborah's or Warren's. I think it was pretty much Micek.
There are many resources in the book that you'll fine quite useful.
Highly recommended.
- Susanna K. Hutcheson
It reads like a stream of consciousness between a personal coach and a marketing professional. I found that interesting but less than informative for someone trying to understand this medium. I did find a couple obvious good ideas - like their suggestion to secure your brand or name as a Twitter account. So there. you have it without buying the book!
I found Twitter to be an effective tool for communication and business. In fact, I liked it so much that my friends started suggesting that they needed to send a Twitter Intervention team to get me off the thing. Twitter is fun and addictive and, if used effectively, it can positively impact both your business and personal life. This book is the tool you need to take advantage of Twitter.
THe book is an easy read..I read it over a 4-1/2 hour plane flight and has information you can put immediately into use. I highly recommend it.