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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online Paperback – November 11, 2008

by Deb Micek (Author)

3.8 33 ratings

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NO RULES The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

Print length

272 pages
Language

English
Publisher

Xeno Press
Publication date

November 11, 2008
Dimensions

6 x 0.62 x 9 inches
ISBN-10

1934275077
ISBN-13

978-1934275078
See all details

Editorial Reviews

About the Author

Warren Whitlock is a #1 best selling author, publisher, and editor of the BestSellerAuthors.com blog focused on social media and marketing strategy.

Deb Micek is the author of the first published book on New Media Marketing, Secrets of Online Persuasion, Coach Deb ranks among bleeding edge experts and trendsetters - all while keeping things simple for her clients.

Product details

Publisher ‏ : ‎ Xeno Press; 1st edition (November 11, 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 1934275077
ISBN-13 ‏ : ‎ 978-1934275078
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 6 x 0.62 x 9 inches

Customer Reviews:
3.8 33 ratings

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Warren Whitlock

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Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.

Warren has worked in technology, business services, broadcasting and currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily

Customer reviews

3.8 out of 5

33 global ratings

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Deborah Woehr

New to Social Media? Get This Book.

Reviewed in the United States on November 28, 2008

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First off, I loved the way Warren and Deb wrote this book. It's fun and easy to read, while being informative. I've known several people who signed up for a Twitter account, only to cancel it because they didn't know how to make Twitter work for them. This book will teach you how to get the most out of Twitter, whether you're using it to connect with friends or promote your business.

If you're new to Twitter, I suggest pay close attention the first section, especially chapters 4 through 6. These chapters explain how to attract and keep followers. Sections Two and Three cover a broad spectrum of topics, such as how to tweet, how to deal with trolls, how to market yourself, etc.
My favorite chapter was 10, which lists all of the current apps that were designed to enhance Twitter. Being an Internet junkie, that chapter alone was worth the cost of this book. I now have all these resources in one place.

I enjoyed reading the last section, which covers the aspects of branding yourself and marketing your business to potential customers while making powerful connections with the influencers in your niche. This section is also worth the cost of this book, as it will teach you the basic fundamentals of marketing that so many people miss.

Do you need this book to succeed on Twitter? No. Patience, observation, and participation will help you succeed. However, if you are new to social media and don't know where to begin, this book is an excellent resource. Not only can you use these techniques on Twitter, but you can migrate them to other social media sites, such as Ning or MySpace. Highly recommended.

7 people found this helpful

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MaggieMay

Twitter Revolution

Reviewed in the United States on November 17, 2008

Book was filled with tips on how to use Twitter. Liked the style and format of the book (in keeping with the subject). Found it somewhat repetitive-- couple of themes repeated over and over ( until they sink in?).

3 people found this helpful

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Susanna Hutcheson

Build Your Brand In 140 Characters or Less

Reviewed in the United States on January 1, 2009

Verified Purchase

As a former journalist and current copywriter, I know the value of saying much in a few words. But only now has something opened up to us all that allows us to gradually brand ourselves and get business in bites of 140 characters or less.

Deborah Micek and Warren Whitlock have created a helpful book for all those who are using Twitter, plan to use it, or wonder if they should. It's not a rule book. There are no rules on Twitter. But it is an easy-to-read, well-written map about how to get people to follow you, who you should follow and how to build your brand in a safe and effective way.

You can avoid many of the mistakes people have made in tweeting by reading this fast read. What you put on Tweeter, stays on Tweeter --- forever. It also gets in many corners of the net. It never dies. So, one does have to be a bit smart in what one says.

You'll find lots of really great tips in the book that you won't hear elsewhere. At least, I hadn't heard them or read them. I'd call this book a must-read.

I didn't like the fact that it doesn't have an index. Books DO need an index. I also had a bit of a problem knowing if the voice was Deborah's or Warren's. I think it was pretty much Micek.

There are many resources in the book that you'll fine quite useful.

Highly recommended.

- Susanna K. Hutcheson

7 people found this helpful

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Elizabeth Ritzman

very cute, written on twitter, not that readable

Reviewed in the United States on March 26, 2009

Verified Purchase

My health center is looking into social networking to it's primary population, college students. I bought this book to explore Twitter as a resource.

It reads like a stream of consciousness between a personal coach and a marketing professional. I found that interesting but less than informative for someone trying to understand this medium. I did find a couple obvious good ideas - like their suggestion to secure your brand or name as a Twitter account. So there. you have it without buying the book!

8 people found this helpful

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Steven Chambers

If you want to learn how to use twitter to your advantage read this book

Reviewed in the United States on November 15, 2008

Verified Purchase

My initial impression of Twitter was negative. It seemed to me to be a huge waste of time that could honestly be better spent. I then had the pleasure o attending a seminar with "CoachDeb" (Deb Micek, one of the authors of the book.) who succeeded in getting me interested in Twitter enough to give it a try.

I found Twitter to be an effective tool for communication and business. In fact, I liked it so much that my friends started suggesting that they needed to send a Twitter Intervention team to get me off the thing. Twitter is fun and addictive and, if used effectively, it can positively impact both your business and personal life. This book is the tool you need to take advantage of Twitter.

THe book is an easy read..I read it over a 4-1/2 hour plane flight and has information you can put immediately into use. I highly recommend it.

7 people found this helpful

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