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CED15
Lunch and Discussion Series on Creative Economy Development

Tallinn: Inspiration Lunch

12.00-14.00, Kino Artis, Estonia pst 9, Tallinn

  • March 31   Idea to Sell! How to Outsource Production
  • April  14    Tested Innovation Model: Creativity + IT
  • April  28    Business Models Without Borders

Riga: Panel Discussion

10.00-12.00, Finnish Embassy in Latvia, Kalpaka bulvaris 1

  • April  29    Business Models Without Borders

Tallinn: Seminar

  • September 8

Inspiration Lunch series
Networking Events for Creative Entrepreneurs

The Finnish Institute in Estonia, the Nordic Council of Ministers’ Office in Estonia and Creative Estonia are organizing a series or seminars and a forum in the framework of project CED2015 – Creative Economy Development – in Tallinn and Riga during 2015.

The purpose of CED2015 is to showcase new business models from the Nordic countries and Estonia and to generate a discussion on the unleashed potential and challenges of the creative industries. The event is targeted at creative economy entrepreneurs, investors and policy makers.

SPEAKERS

Riku Mäkelä,
CEO, SLUSH Helsinki 
28.4 Tln & 29.4 Riga

Slush is the largest investor event organised in Europe. Last year’s event was attended by more than 750 investors. Slush takes place in wintery Scandinavia and is organized every fall to bring the Eurasian tech ecosystem together to help new things get started and go forward. In 2014, Slush gathered 14,000 attendees and 3,500 companies for the two-day event in Helsinki. 
www.slush.org

Christina Forsgård, 
PR & Startup Coach, Founder of Netprofile, 14.4

Communications and communications technology (ICT) are her passion. She have been consulting hundreds of ambitious technology startups in public relations strategy and tactics, and helped impress target groups spanning from various business and consumer audiences to specific influencers and decision-makers in Finland and abroad. 
www.netprofile.fi

Lilita Sparane,
Initiator and Manager, Demola Latvia, 29.4 Riga

Working within the BSR StarDust project, Lilita has gained unmesserable experiece in innovation system development and establishment of start-up communities. She initiated to open in Latvia a innovative cooperation platform DEMOLA, which roots are coming from Finland, Tampere. Since January 31, 2104 Latvia’s students and enterprices also have a great opportunity to collaborate and to develop new innovative products and services within the scope of DEMOLA Latvia and become world-wide known players.

www.demola.lv

Timo Salli,
designer, professor at Aalto University, 31.3

Timo’s background is that of a metalworker and welder. He has studied at the Lahti Design Institute and University of Art and Design Helsinki.

design.aalto.fi/en/
Eeva Mägi,
Attorney at law & film director, 31.3

Eeva is specialized in intellectual property law. She obtained her master’s degree from Maastricht University and continued her PhD studies also obtaining her second master’s degree in directing documentary film at Baltic Film and Media School. At the moment she’s working at Maria Mägi Law Office and is teaching copyrights at Tallinn University of Technology. 
www.mmab.ee

Kristian Brøndum Kristiansen 

Research assistant, Aalborg University, 28.4 Tln & 29.4 Riga

Kristian calls himself a ‘Business Model Expert’. He has been working within the field of business models for the last five years – both from an academic and practical perspective. He is currently a Project Manager at the Business Model Design Center (www.bmdc.aau.dk) at Aalborg University, where he is managing several business development and innovation projects with local SMEs and start-ups; teaching about business models at different study programs; organizing and facilitating the applied entrepreneurial course called New Venture Creation; and doing research about business models in larger research projects. 
www2.business.aau.dk

Tanja Sipilä,
multitalented designer, Lightship Helsinki, 31.3

Tanja has studied design and worked in Design Forum Finland for years. She has initiated many successful projects and this time she will present one of them: We Live Here.
www.we-live-here.org

Seren Eilmann,
Founder, CEO of Heelosophy, 14.4

After a decade of helping entrepreneurial environment to flourish in Tartu Science Park, Seren decided to grow a business of her own and founded Heelosophy with the team met at Garage48 hackathon. Now they are following the dream of changing the way how women feel in their shoes, collecting victories from startup events as they go. 
www.heelosophy.net

Martin Kõiva,
Head of Customer Support, Pipedrive, 28.4 Tln

Pipedrive is a tool for active dealmakers. Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline.

So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managing sales. They have offices in Menlo Park, CA and Tallinn, Estonia. 
www.pipedrive.com

Jeanette Lennartsdotter
Glass artist and designer, 31.3
Jeanette works as the creative director and as a designer and artist at Sweden’s oldest glass studio, Glasets Hus. She also turns her ideas into reality in her own personal workshop in Gothenburg and in her summer studio on a farm just outside of the town of Kalmar.
In fashioning her pieces, She pays careful attention to every stage, and anything that does not work out is reused. In order to realise such a vision and ideology you have to manage processes from concept to product, says Lennartsdotter. In selling ideas to large companies the profit margin of the person behind the idea remains very modest and an overview of environmental impact is lost. 

www.jeanettelennartsdotter.se

Kalle Viira
Co-Founder, Faralong, 14.4

Kalle has been a travel professional with creative focus for the past 15 years and has been successfully running the Finnish company Mandala Travel for the past six years. Faralong is a travel technology company developing a new platform and pricing model for guided tours and adventure holidays, with direct online sales.
www.faralong.com


Idea to Sell! How to Outsource Production, March 31

A lot of designers do everything on their own. Often, they lack sufficient means to gain a wider audience for a new product. They are afraid/reluctant/unable to let go of their idea, although it would make a lot of sense to pass it on to a manufacturer and start generating new brilliant ideas. Based on the experience of well-known creators, we will discuss the practicalities of letting go of your idea to make it profitable in the future. 
Speakers: Jeanette Lennartsdotter (SWE), Timo Salli (FIN), Tanja Sipilä (FIN), Eeva Mägi (EST).

Tested Innovation Model: Creativity + IT, April 14

Creative industries and the IT field play key roles in the innovation process, and life without IT would nowadays be impossible to imagine in any line of business. IT is not just the Internet and apps – combined with creative thought, it can generate added value in any field. We will talk about the ways IT and creativity have together advanced various lines of activity and what needs to be taken into account when embarking on cross-sectoral collaboration. The best examples from the Nordic countries and Estonia will also be discussed. 
Speakers: Christina Forsgård (FIN), Kalle Viira (FIN), Seren Eilmann (EST)

Business Models Without Borders – Tallinn, April 28 & Riga, April 29

In order to rise above your competitors, you need to stand out, find new ways to enter the market and export your products, and really put your smarts to work. Numerous creative and tech enterprises have come out with new business models. What can we learn from them? What are the business model trends of the start-up world? Some of the examples might just prompt you to review your own business model in a situation where the resources are limited but the market is global.
Speakers: Riku Mäkelä, 28.4 & 29.4 (FIN), Kristian Brøndum Kristiansen28.4 & 29.4 (DK), Martin Kõiva, 28.4 (EST), Lilita Sparane, 29.4 (LV).
 

Next:
Seminar in Tallinn, September 8

 

Moderators


Tõnu Runnel

Tallinn, 14.4

Tõnu Runnel, a designer by trade, manages two small companies — Voog is a web service which lets everyone build beautiful multilingual websites and Fraktal is a renowned design agency.
voog.com 
fraktal.co


Villu Arak

Tallinn, 31.3, 28.4 

Villu Arak is a consultant, creative writer and a cofounder of Funderbeam.com, a platform for startup data intelligence. He also runs a small boutique consultancy called General Specifics.
www.generalspecifics.ee


Signe Adamoviča

Riga, 29.4 

Signe calls herself constructive, logical and creative and does things from the heart or not at all. In her previous role at the Ministry of Culture in Latvia she was managing Creative Industries Unit. Now involved in various creative industries and design related processes, including Design for Europe platform, DEMOLA and others, Signe is also planning her own business. 

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