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Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change Hardcover – August 13, 2021

4.6 4.6 out of 5 stars 39 ratings

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“An actionable framework for driving change.” ―Adam Grant

Will the next rogue wave sink your ship―or will you choose to profit from it?

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.

In Rogue Waves, Jonathan Brill―a renowned expert on resilient growth and decision making under uncertainty―shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:

  • Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
  • Turn sudden threats into outsized opportunities
  • Create a culture of entrepreneurship and experimentation
  • Build and scale leadership skills and processes to supercharge your company’s agility and adaptability

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

Resilience is your new strategy for growth.

Read more Read less

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Editorial Reviews

From the Publisher

The former Global Futurist and Research Director at Hewlett Packard, Jonathan Brill is currently a board member and advisor to the Chairman at Frost & Sullivan, a market intelligence firm that operates in 46 countries. A leading keynote speaker and entrepreneur, he has worked with hundreds of Fortune 500 leaders in companies such as HP, JPMorgan Chase, Samsung, LG, Microsoft, and Korn Ferry, among others. He has been an executive at Frog Design and the managing partner of innovation consultancies that have generated over $27 billion in new revenue for customers. Brill has trained tens of thousands of executives in innovation, strategy, and decision-making techniques. A former research consultant at the MIT Media Lab, Brill holds a degree in Industrial Design from Pratt Institute.

From the Back Cover

“Jonathan Brill has spent his career navigating the tensions between anticipating the future and adapting to the present. His book offers an actionable framework for driving change instead of being blindsided by it.”
Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

“Seemingly crazy ideas, which first appear as distant specks on your business horizon, can grow into giant waves that sink your company. Jonathan Brill’s Rogue Waves is an indispensable guide for staying ahead of these storms. Drawing on a wide range of useful examples, Brill offers valuable lessons on how to navigate strategically rather than passively through rapidly changing markets.”
Safi Bahcall, Wall Street Journal bestselling author of Loonshots

Rogue Waves is the rarest of important business books. It’s a page turner. Brill’s captivating examples of resilience cross fields and industries—even centuries. If you need to lead through uncertainty, this is a must-read. Unless, of course, you prefer to leave your future up to fate.”
Alison Sander, Director of the BCG Center for Sensing & Mining the Future

“In Rogue Waves, Jonathan Brill makes a profound contribution to the science of decision making and the psychology of leadership.”
Philip Zimbardo, Professor Emeritus of Psychology at Stanford University, principal investigator of the Stanford Prison Experiment, and New York Times bestselling author of The Lucifer Effect

“Brill is the Michael Porter of resilient growth. In Rogue Waves, he shares the same step-by-step approach that he has used to help my firm and our clients repeatedly ride the waves in 46 countries. Absolutely vital.”
David Frigstad, Chairman of Frost & Sullivan

Rogue waves are coming at us with unnerving frequency as the world wrestles with major economic, sociopolitical, and technological shifts. Jonathan Brill walks you through the awareness, behavioral change, and cultural change your organization must implement to take advantage of the opportunities embedded in these shifts. Turn the future to your advantage with Jonathan Brill’s practical tools. Don’t miss this book if you want to surf the next wave.”
Mauro F. Guillén, Dean of Cambridge Judge Business School and Wall Street Journal bestselling author of 2030

“Jonathan’s common-sense approach and scenario-planning toolkit have not only helped us get out in front of, thrive, and benefit from change but instilled a team culture that enables us to survive and mitigate against volatility. Rogue Waves is the twenty-first century’s answer to Competitive Strategy. Essential reading for any strategy or policy team!”
Nicholas Butts, Head of Global Strategy and Trade at HP and board member of the Harvard Kennedy School Fund

“Timely and desperately needed, Rogue Waves is practical advice from the best in the field. It’s the new standard on resilient growth strategy. Highly recommended for business leaders who need to go beyond VUCA.”
Ansgar Baums, Head of Government Relations for Europe, the Middle East, and Africa at Zoom

“If you face disruption, Rogue Waves is your secret weapon.”
Dorie Clark, Thinkers50 Thinker, faculty member at Duke University Fuqua School of Business, and author of Reinventing You

“Jonathan Brill isn’t Nostradamus, but for the world’s top business and government leaders, he’s the next best thing. In Rogue Waves you’ll learn the powerful tools to turn the future to your favor.”
Bronwyn Syiek, board director of Oxford University Press and International Personal Finance Plc

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (August 13, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1264257155
  • ISBN-13 ‏ : ‎ 978-1264257157
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 39 ratings

About the author

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Jonathan Brill
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Jonathan Brill prepares organizations to profit from radical change.

He is an expert on resilient growth, innovation and decision-making during uncertainty.

He was a senior leader and the Global Futurist at HP (Hewlett-Packard), where he directed long-term strategy programs, a creative director at frog design, and the managing partner of innovation firms that created over 350 products. He is the managing director at Resilient Growth Partners and a board member at Frost & Sullivan, a major market intelligence firm with offices in 46 countries.

He develops products for both fictional heroes and real people as the Futurist-in-Residence at Territory Studio, the creative visionaries behind the sci-fi tech in Steven Spielberg’s Ready Player One, Ghost in the Shell, and Blade Runner 2049.

He advises globally on product innovation and resilient growth strategy with clients, including Samsung, Microsoft, Verizon, PepsiCo, the United States government, and the MIT Media Lab. He is an in-demand thought leader, speaker, and contributor to TED, Singularity University, Korn Ferry, JPMorgan, Forbes, and Harvard Business Review. He holds a degree in industrial design from Pratt Institute and has done extensive management training at Stanford University.

For more information, please visit jonathanbrill.com/roguewaves

Customer reviews

4.6 out of 5 stars
4.6 out of 5
39 global ratings

Top reviews from the United States

Reviewed in the United States on September 12, 2021
Highly recommend. Brill makes a compelling argument that the biggest threat your business faces, right now
is rogue waves — the increasingly frequent disruptions caused by the collision of individually manageable social, economic and technological trends. 

He shows how the performance of companies of all sizes improves when they consider the role of resilience in their growth strategy and persuasively argues that it is a statistical certainty your organization is more likely to face disruption than to be the disruptor. This isn’t a bad thing, as Brill shows, “more billionaires are minted in financial downturns than upturns.” The issue isn’t upheaval, it’s whether you can, “flip your kayak faster than your competition” to take advantage of it. So why do organizations—likely your organization—ignore this obvious fact. Most books of this sort ask the question but skirt around the answer.

I appreciated how Brill provided dozens of practical, step-by-step tools and frameworks for making change in your organization. These frameworks are applicable whether you are a manager or the CEO.

As the title promises, you’ll walk away knowing how to survive and profit from radical change by turning disruption into opportunity. Great read.
2 people found this helpful
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Reviewed in the United States on February 14, 2022
Jonathan does a remarkable job of explaining and demonstrating how to future proof businesses and teams through down to earth, approachable and engaging ideas and examples. He simplifies complex ideas by aligning with real life examples from history, business and society. It is a mindset shift, along with practical business methodology. He also writes from a refreshing personal standpoint offering a deeper connection to the author, his journey and expertise. Well done and a great read.
One person found this helpful
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Reviewed in the United States on October 17, 2022
This book is chalk-full of everything you need to know about disruption and how to spot danger before it capsizes your company. The stories and examples are global and the author shows why he's the top expert in the world on how organizational resilience is a critical key to success. I love the author's position that your leadership will ultimately be defined by not how you lead during stable times, but how you lead when rogue waves hit!
2 people found this helpful
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Reviewed in the United States on August 30, 2021
I greatly enjoyed this book. It seems like there are an ever-growing number of articles and books looking at disruption and the forces that will profoundly change our world. There are fewer that offer a means to act. While many of these articles are primarily technology focused, opportunities are also emerging from new business models, agility, corporate culture, strategic leadership, and other sources of value-creation. There is no question that disruptive change is accelerating, and many of these forces, individually and in combination, are remaking or breaking long established companies and entire industries. The Covid-19 pandemic has further accelerated the pace of change for established trends and has led to new pressure to respond to the “new normal,” making this book extremely timely.
For context, Rogue Waves briefly touches on the many sources of disruption; however, the value is in the bulk of the book that is about how to understand change, anticipate change, and to capture the opportunity to build value. For humans, change can represent the unknown and be scary. Yet, opportunity is always derived from change with the rewards going to the visionaries. The frameworks in Rogue Waves are a comprehensive model for understanding disruptive change and serve as a catalyst for both visionary thinking and action. The tools and frameworks that Jonathan details should be in the toolbox of any visionary strategic thinker.
5 people found this helpful
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Reviewed in the United States on October 6, 2021
Jonathan Brill is an original thinker. In this book he makes the case for a new type of organizational leader, ie, an experimenter who is open-minded yet decisive enough to lead companies through the rough waters of the 21st century.

His use of the metaphor "rogue wave" describes what others have called "uncertainty," something that falls outside the bounds of traditional risk management. Uncertainty was first identified (as far as I know) by the economist Frank Knight about 100 years ago, and is a highly relevant topic today. Knight's work distinguished risk from uncertainty by hypothesizing that unlike risk, uncertainty cannot be measured.

And to paraphrase Drucker (I think), that which cannot be measured cannot be managed. Well, uncertainty must be managed, even as it appears in the form of a catastrophic rogue wave. The ongoing covid-19 pandemic is the classic contemporary manifestation of uncertainty; just as Monty Python's merry jokesters didn't expect the Spanish Inquisition, nobody today expected Covid-19.

But here it is and here we are. Brill's book equips up with a worldview and some tools to get a grip on uncertainty, while enabling your company to survive and profit in the process. I've been doing a lot of work in this field recently (for what it's worth) and can recommend this book based on my own experience.
2 people found this helpful
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Reviewed in the United States on September 9, 2021
Leaders today are too cautious, lacking intuition, and, most of all, fearful of experimentation. Jonathan Brill's Rogue Waves is a timely and targeted textbook for those struggling leaders. Brill offers a well-defined pathway for leaders to begin to take more risks, rely more confidently in their hunches, and shed stubborn persistence. The author makes changing entrenched headsets and practices sound easy and being prepared for unexpected rogue waves sound doable. Rogue Waves is an innovative and thought-provoking read. I am buying a copy of Rogue Waves for all of my clients.
2 people found this helpful
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Top reviews from other countries

nastia Matveeva
5.0 out of 5 stars Best investment ever
Reviewed in the United Kingdom on October 22, 2021
A uniquely insightful and universally practical guide for building and implementing a resilient business strategy. As a working professional I would recommend this book to anyone from MBA students to Business CEOs. If you want to think like a chess player, buy this book! The author is the Aivazovsky of holistic thought really paints resilience beyond the traditional understanding.
Ali Tinazli
5.0 out of 5 stars Fabulous Book for Corporate Officers and Strategists
Reviewed in Germany on October 7, 2021
I can highly recommend this refreshing read. As a CEO, I always need to stay on top of things. This book is an amazing navigator for strategists and an excellent read!!