57 min
Barrie Tomlinson: The Content Strategy of Roy of the Rovers Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Barrie Tomlinson played a major part in my childhood. As editor of Tiger & Scorcher and Roy of the Rovers, he was in charge of the two comics that dominated my reading before I went to secondary school.
At their height, these publications sold 300,000 copies per week in the UK and enjoyed guest writers including the England manager and Duke of Edinburgh. Of course, this was decades before digital media but, in this podcast, Tomlinson provides useful lessons in content strategy, character development, the importance of feedback, editorial control versus commercialisation, being prepared to 'kill your darlings' and much, much more
Barrie Tomlinson played a major part in my childhood. As editor of Tiger & Scorcher and Roy of the Rovers, he was in charge of the two comics that dominated my reading before I went to secondary school.
At their height, these publications sold 300,000 copies per week in the UK and enjoyed guest writers including the England manager and Duke of Edinburgh. Of course, this was decades before digital media but, in this podcast, Tomlinson provides useful lessons in content strategy, character development, the importance of feedback, editorial control versus commercialisation, being prepared to 'kill your darlings' and much, much more
57 min